It should also be noted that fragrance is currently the only beauty category where the prestige market consistently dominates the mass market.
This year, according to Circana data through September, year-over-year sales of prestige fragrance increased 14% in dollars and 12% in units. And luxury fragrance sales increased 15%. Fragrance was the fastest-growing beauty category in 2024.
— Read more in The fragrance boom is nowhere near over at Glossy.