One could argue that without the phenomenal success of original niche fragrances and their cult followings in recent years, the creative directors of huge fashion houses may not have been given such free reign to create something braver and bolder than another department store counter people-pleaser. None of this season’s fashion blockbusters fall into the latter category, but this is particularly true of Olivier Rousteing’s new beauty collection for Balmain. The fragrances are complex, bracing and singular – specific moods for specific consumers.
— Read more in Fashion Fragrances Are Making A Dazzling Comeback at Vogue UK.